Commercial Craft beer Branding and Advertising
X Brewing was an all-round fun project. Novel names for three unique beers and the life long dream of the brewery owner.
Easy 42 The Phat Indian The Calma Sutra
It was absolutely essential to find just the right bottle and just the right print for this beer. The option of a removable label was not workable for the design, instead a print directly onto the bottle was the finest choice.
Mohit, the founder of the brewery wanted his beer to be an experience. We developed tasting experiences during which you tasted all three different beers noting the distinct differences in strength and body.
I created a die cut three bottle carry carton to sell as a Christmas experience. Restaurants got bespoke posters JUST for them featuring the beer.