I considered many avenues with this artwork. Lifestyle photography was not possible, so I needed to create the pieces graphically instead. Since both brands pride themselves on colour and aesthetic appeal it was a fun project.
Showcase the Orbea and Sidi combination, emphasizing a seamless integration between the two. Concept and design direction was left to myself, as long as both bike and shoe were the equal hero.
I chose to embrace colour matching to the max and instead of presenting colour matched products on complimentary coloured backgrounds I instead incorporate them into environments of the same colour. Proving that white on white; with enough definition, shadow and depth can be just as conspicuous and dynamic.
...and to use all the colours in the crayon box. -RuPaul
As important as typography is in design, so is the importance of using no text at all. In this design I found that the use of no text at all was the most clear, and impactful way to capture the audience's attention quickly.
10 digits, and 7 notes; its what we do with them that's important. -Jim Rohn
The definition of advertisement is the means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales.
The artwork was well received and surprised many who expected a gauche combination of clashing colours or lifestyle imagery, that may have diffused and diminished the distinctness of the colours, instead detracting from the products instead of attracting.
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.