The Tour de France is an annual multiple-stage bicycle race held primarily in France. It is the oldest and most prestigious of the three Grand Tours, which include the Giro d'Italia and the Vuelta a España. Cycle Lab realise its significance to the cycling fraternity and host watch parties, sell official merchandise and send out informative Social media to educate everyone on the finer details
Using as leverage the excitement of the Tour de France to boost sales of cycling products, gear, and accessories. Connect the energy of the race with exclusive discounts, creating urgency and excitement around the event. Keeping within the strict rules of the tours CI.
To keep the excitement going we offer many competitions, giveaways and daily updates on the race so that not a moment is missed.
The Tour De France takes place in some of the most beautiful areas of Europe. I completed this project as a way to educate people about the various cities that the route passes through as well as points of interest that heighten the whole experience of the tour.
These lingo posts were accompanied by voice over of the exact pronunciation of the French word as well as amusing videos of our customers in-store attempting to get the pronunciation correct. These were all shared on Social Media.
Our stores donned their berets and handed free croissants to customers while French music filled the air throughout the season. For fun and to keep the French Flame burning brightly we even treated our followers to a few truly French recipes.