I found the unique design of this shoe very striking and alluring and I invested a great deal of research into the design of them. I discovered that each of the words had a personal meaning to the Sidi family and so I chose to share this message within my promotion. The very graphic black and white of the shoe displays well against my chosen dramatic yellow and achieved the impact that I was looking for, while tying nicely with the yellow and black of the streets asphalt. A lifestyle shoot was not possible and so I needed to rely on my design and content to carry the project.
To design eye catching social media aimed at introducing and promoting the newly launched Sidi shoes in Cycle Lab Stores. The direction of the design was mine to decide. I needed to produce this for social media only, so Facebook, Instagram, and the Stores Website Banners.
The social media post received a highly positive response, with strong engagement from our audience. It was widely shared and sparked meaningful interactions in the comments, including numerous compliments. Additionally, the post contributed to a noticeable increase in sales.