promotions, bargains and competitions

Weekly Mailers and Bargain Updates

We send weekly mailers (email newsletters) for several strategic reasons that help build customer relationships, drive sales, and boost brand awareness. We ensure through them that we have: 1. Consistent Customer Engagement We maintain Top-of-Mind Awareness: By sending weekly mailers, to stay visible to customers, keeping them top of what's new. Personalization: Weekly mailers are personalized based on customer behaviour, past purchases, and preferences, making the communication more relevant and engaging for the recipient. 2. Promotion of New Products or Services Showcase New Arrivals: Retailers use weekly mailers to announce new product releases, special editions, or services. This helps generate excitement about fresh offerings and drives traffic to the store or website. Feature Special Promotions: A weekly mailer is an ideal platform to feature time-sensitive deals, limited-time discounts, or special promotions that can incentivize customers to make purchases. 3. Encouraging Repeat Purchases Boosting Retention: Regular email updates remind customers of the retailer's offerings and encourage repeat visits. This is especially important in industries with high customer retention rates, where frequent reminders help bring customers back for more purchases. Cross-Selling and Upselling: Weekly mailers can be used to promote complementary products based on the customer’s past purchases, thus increasing the likelihood of additional sales. 4. Driving Sales Through Discounts and Offers Exclusive Deals: Retailers often use weekly mailers to offer exclusive discounts or special offers to their email subscribers. These deals create a sense of exclusivity and can motivate subscribers to act quickly and make a purchase. Seasonal or Flash Sales: Weekly mailers can promote flash sales or seasonal offers, creating urgency and excitement around limited-time opportunities. 5. Building Brand Loyalty Loyalty Programs: Retailers often use weekly mailers to communicate updates on loyalty programs, reward points, or members-only discounts, which helps keep customers engaged and coming back for more. Personalized Recommendations: Providing tailored product recommendations based on previous shopping behaviour strengthens customer loyalty by making them feel understood and valued. 6. Highlighting Events and Store Updates Events and In-Store Promotions: Weekly mailers can be used to invite customers to in-store events, seasonal sales, or virtual promotions, keeping customers informed about all aspects of the retail experience. Store Announcements: They provide a platform to share important store updates such as new locations, store openings, or hours of operation. 7. Creating a Sense of Urgency Time-Sensitive Deals: By including time-sensitive offers in weekly mailers (e.g., “This Week Only” deals), retailers can create a sense of urgency that prompts recipients to take immediate action and make a purchase. Countdowns for Special Events: Email mailers can include countdowns to sales or events, encouraging customers to act before the offer expires. 8. Improving Customer Relationships Value-Added Content: Retailers can use weekly mailers to offer valuable content that goes beyond promotions, such as styling tips, how-to guides, or seasonal advice. This helps foster a deeper relationship with customers and positions the brand as helpful and knowledgeable. Building Trust: Regular communication builds trust, as customers know they can count on receiving updates about new products, sales, and other relevant information. 9. Tracking Customer Behaviour and Preferences Customer Insights: By tracking the performance of weekly mailers (such as open rates, click-through rates, and conversion rates), retailers gain insights into customer preferences, allowing them to further tailor future emails. Segmented Campaigns: Retailers can segment their email lists based on factors like demographics, purchasing behaviour, or past interactions, ensuring that the mailer content is relevant and targeted. 10. Cost-Effective Marketing Low-Cost, High-Impact: Compared to traditional advertising methods, email marketing (including weekly mailers) is a low-cost yet highly effective way to reach a large audience. It offers a high return on investment (ROI), especially for retailers with well-targeted email lists. Easily Scalable: Whether targeting a local audience or a global one, retailers can scale their mailers quickly without significant additional cost. 11. Promoting Seasonal and Holiday Sales Seasonal Messaging: Retailers use weekly mailers to promote seasonal campaigns or holiday-specific deals, such as Black Friday, Christmas, or New Year’s sales. This helps build anticipation and captures customers in the buying mindset. Adapting to Market Trends: Weekly emails allow retailers to stay responsive to market trends and adjust their messaging or offers quickly, keeping the brand relevant and aligned with consumer demand. 12. Encouraging Social Sharing Shareable Content: Including incentives for customers to share mailers with their friends or followers (such as referral bonuses or sharing contests) can help retailers expand their reach and grow their customer base.