The Pro Shop has four standard sales every year, an April Sale , August Sale, Black Friday and Festive Sale. The Pro Shop models their August sale to tie in with the PGA Majors and so calls itself the Fifth Major Sale. There are several smaller promotions as well during the year but these are usually brand specific.
Designers are issued with a product list from the merchandising crew that details every product as well as the prices, margins, availability, plu codes etc. In keeping with the theme of the Fifth Major a look and feel is created for the book. I have used The Pro Shops iconic green and blue colour scheme.
Product images photographed and are deep etched and placed into reader friendly pages with prices and details about certain products or deals combos.
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Where possible some lifestyle imagery is used to add flair. The flyer averages between 50 and 60 pages, so space has to be a consideration. Also included in this sale project are approximately 400 individual price ticket units that are printed for each store and sit along side the sale items, outdoor and in-store banners and Social media.