Festive sales are a powerful tool in retail, offering benefits such as increased sales, customer acquisition, and brand visibility. By using strategies like discounts, bundles, and targeted marketing, retailers can make the most of holiday shopping seasons, build customer loyalty, and clear out inventory in the process. Christmas is a time when people are generally more open to fun, games, and celebrations. Competitions tap into this festive spirit, engaging customers in a way that’s both enjoyable and interactive. We ran multiple competitions and giveaways to truly embrace the Season of giving, some of our interactive competitions were, to tell us the worse gift you ever received and to create and share your own Strava Art routes.