The Pro Shop uses social media for a variety of reasons, leveraging its unique ability to engage directly with customers, build brand awareness, and drive sales. We can reach a Broad Audience on platforms like Facebook and Instagram, to amplify our visibility. Social media offers powerful tools to target specific demographics based on interests, location, and behaviours, allowing us to increase brand exposure to the most relevant audiences. Through social media we can engage directly with customers through comments, likes, direct messages, and polls. This helps build a relationship with the audience and fosters brand loyalty. Social media offers immediate customer feedback, allowing us to respond quickly to questions, resolve issues, and adjust strategies based on customer sentiment.